Also known as: Pay Per Click (PPC), Cost Per Click (CPC) is a type of Search Engine Marketing (SEM). Now that we’ve got the acronyms out of the way, lets explain what it is.
PPC is a form of advertising your website on search engines like Google, Bing, and Yahoo. When you do a search in Google, for example, you may see ‘Sponsored Results’. Those are Pay Per Click ads that businesses pay Google or other search engines to display. They are called Pay Per Click or Pay Per Action, because those companies don’t pay for the ads to show up, but they do pay a specific amount when someone using the search engine clicks on them.
These ads can be a great, fast way to reach the target audience you’re looking to attract to your business. However, it also could be expensive, depending on your market and competition. The ROI on SEO vs PPC is usually much higher, however, PPC is a great add-on to an existing SEO campaign and a great way to test the market and their response before heavily investing into search engine optimization.
Entry Level PPC Package
- Basic keyword research
- Setup of Google AdWords account
- Setup of 1 search traffic campaign
- Select up to 50 pay per click search traffic targeted keywords
- Setup of all appropriate account settings such as budgets, geo-targeting, language targeting, etc.
- Setup of proper conversion tracking
- 3 ad variation templates
- Scheduling of appropriate weekly & monthly reports
- Limited email customer support during first two weeks
- One bid optimization
Intermediate PPC Package
- Basic keyword research
- Setup of Google AdWords account
- Up to 3 search or content targeted campaigns
- Select up to 150 pay per click keywords
- Setup of all appropriate account settings such as budgets, geo-targeting, language targeting, etc.
- Setup of proper conversion tracking
- 3 ad variation templates per campaign
- Scheduling of appropriate weekly & monthly reports
- Four bid optimizations (one optimization per week)
- Keyword optimization at the end of four week period
- Ad text optimization at the end of four week period
- Unlimited email customer support during first four weeks
Advanced PPC Package
- Detailed keyword research
- Setup of Google AdWords account
- Up to 5 search, content or site targeted campaigns
- Select up to 500 pay per click keywords
- Setup of all appropriate account settings such as budgets, geo-targeting, language targeting, etc.
- Setup of proper conversion tracking
- 3 ad variation templates per campaign
- Scheduling of appropriate weekly & monthly reports
- Four bid optimizations (two optimizations per week)
- Keyword optimization at the end of four week period
- Ad text optimization at the end of four week period
- Placement optimization at the end of four week period
- Unlimited email and phone customer support during first four weeks
