Could YouTube be joining NBC, ABC, CBS, Fox, CW and other television networks? The Wall Street Journal is reporting an enormous overhaul for YouTube that will structure the website as a hybrid website-TV network. In an effort to make the website more like a television network and less like a warehouse for arbitrary, user-generated videos, [...]
With the average American attention span on the decline, TV advertisers are beginning to again rethink commercial airtime. Americans have grown accustomed to instant information from sources such as Twitter and Facebook, and this change in information processing is playing a role in the advertising community. Almost two decades ago advertisers recognized that the average [...]
October 27th, 2010 //
fyresite //
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