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Mobile app use and innovation continued to grow in 2017 and will continue to do so in 2018. From new cutting-edge technology to a new approach to techniques and tools, there is nothing stopping the mobile app industry now. These are the mobile app trends to look forward to for 2018.

Artificial Intelligence

AI is here and will boost mobile app technology with the use of powerful insights, advanced analytics, machine learning and comprehensive interfaces into complex systems. AI research and startups are being heavily invested in by the biggest companies in tech, such as Google and Facebook for a reason.

Augmented Reality and Virtual Reality

Both Augmented Reality and Virtual Reality have been revolutionary in 2017 with VR devices such as the Samsung Gear and AR games such as Pokemon Go. It should be expected to see the popularity and use of these technologies continue to increase in 2018.

Internet of Things

Most commonly known as IoT is the connection and exchange of data throughout devices, home appliances, digital machines, objects, etc. The best example of IoT are smart homes and smart cars. Since these devices need a dedicated application to manage them, expect mobile app technology to be shaped and innovated in ways we could have never expected.


It’s common for a lot of our personal information and data to be on our mobile phone. More apps with built-in security are definitely in all our wishlists. Apple is already moving to its own programming language called Swift, which would improve security tremendously. Expect mobile app security to be a big focus in 2018.