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Is your website responsive for mobile devices and smaller screens? There are two types of websites in the mobile age, a mobile friendly website and a responsive website, and there is quite a difference between both. Mobile friendly websites were in the majority years ago when the mobile Internet was on the rise. Although mobile friendly websites look good on a mobile phone, they are still susceptible to glitches and difficult to be viewed in higher resolution. A responsive website, on the other hand, can adapt to any screen it is being viewed on, whether it’s a desktop, tablet or mobile phone.

Here are the reasons why you need your website to be responsive.

Save Time And Costs

A mobile friendly website requires a whole different website/pages to be set up for mobile. In essence you are setting up and maintaining two different websites, one for desktop and one for mobile. A responsive website only needs one website, thus saving you time and costs.

Better User Experience

When a website isn’t responsive or mobile friendly it makes browsing on a mobile phone a very bad experience. Text can be messy, images are out of place and instead of simple up and down scrolling, users will have to also scroll left or right to find information or links they need. This type of experience will drive visitors away.

Having a responsive website eliminates this headache and provides a better experience, thus making users remain on your website until they get everything they need. It also increases the chances they will come back.

Adjusts To Any Screen Size

A responsive website isn’t just limited to adjusting to screen sizes of tablets and mobile phones. It can adapt to virtually any screen size such as smartwatches and smart homes. Depending on the industry you are in, this can give you quite the advantage.

Helps SEO

Google prefers websites that are responsive and where visitors remain a longer time because of good user experience. This helps with SEO because Google will rank websites with these attributes higher.

In the end going, responsive is a win-win in all aspects. It saves time and money, gives a great user experience, provides good SEO, engagement and conversions will be at high level.