How Camelback Lighting Created a Stunning eCommerce Experience with Shopify
TL;DR
What We Shipped
Camelback Lighting was new to eCommerce, launching NovaSync, a patented color-changing LED lighting system, and needed a first online store that made their visually driven products the star. Fyresite built them a custom Shopify store from the ground up, with a design that showcases the fixtures and a custom bundle builder that lets customers assemble a complete, working light setup in a single purchase.
Launched Their First Shopify Store
A custom-designed store built from scratch for a brand new to eCommerce, taken live at camelbacklighting.com.
Visual-First Custom Design
A certified Shopify theme customized with parallax animations, embedded imagery and video, and a before/after slider that lets the products shine.
Custom NovaSync Bundle Builder
A build-your-own tool that lets customers combine lights with the cables and controller needed to make the system work, as one purchase.
Product Showcase Galleries
Gallery pages, such as restaurant and bar installations, that show the lighting in real environments.
Store Setup & Launch
Collections, shipping rules, SEO and Open Graph, and contact forms configured and taken live.
New to eCommerce, Camelback Lighting needed a partner knowledgeable in Shopify to establish their online presence.
Industry
- Homegoods & Retail Brands
- Lighting
- Technology & Software
Services
- Custom Shopify Store Design
- Custom Shopify Theme
- Shopify
The Problem
As a new eCommerce business, Camelback Lighting needed expert guidance in Shopify to build their online presence. Selling visually driven products, they required a design that showcased their lighting fixtures, but did not take attention away from them.
The website needed to balance aesthetics and functionality, ensuring a seamless shopping experience while emphasizing product visuals. To create a polished, user-friendly platform that effectively highlighted their products and engaged customers, Camelback Lighting needed to partner with a Shopify expert.
The Solution
We got straight to work creating their illuminating Shopify store. We created a custom design in a certified Shopify theme, complete with designed parallax animations, embedded images and videos, and a before and after image slider.
We also created a custom bundle builder that allows customers to buy the exact lights they want – as well as what they need to make the light work.
Custom Features
What we engineered
NovaSync Bundle Builder
A custom bundle product that identifies the light component by matching against known light products and pairs it with compatible cables and a controller, so customers buy a complete, functional setup in one action.
Curated Collection & Variant Control
Collection setup with conditional hiding of specific variants, such as keeping a 50ft cable out of the main shopping path, to keep the buying experience clean.
Before/After Image Slider
An interactive slider that shows a space before and after the lighting is installed.
Parallax & Media-Rich Sections
Parallax animations and embedded image and video sections that foreground the fixtures without visual clutter.
Integration Solutions
Shopify
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