If you’re only selling through your storefront, you’re missing out on quality conversions. Social commerce is estimated to reach nearly $80 million in 2025. That’s more than double the sales made via social commerce in 2020, just 5 years ago.

With social becoming such an important sales channel, you can’t afford to ignore these important channels. Here’s what you need to know about social selling, including where (and how) your Shopify store can leverage these channels.

Going into the holidays, it’s important to make sure that your sales channels are all in tip-top shape. Schedule a consultation with our team today to learn more.

What is Social Commerce?

Social commerce is the use of social media platforms (Instagram, TikTok, Pinterest, etc.) to advertise and sell products.

Instead of using social media to promote products and direct users to a store, everything is done within the app/social platform.

Shopify has apps in their app store that integrate with a number of different social media platforms. Sell on multiple platforms, and control all the sales within your Shopify admin.

Integrating Social Commerce with Your Shopify Store

If you have a Shopify store, it’s easy to set up social commerce. Your store can integrate with a number of social media platforms and allow you to sell products, build brand loyalty, and manage sales from all of these channels within Shopify.

While there are many different social media platforms, these ones are the most popular with Shopify merchants.

Meta – Instagram & Facebook

Meta owns both Instagram and Facebook, so you can control sales on both platforms with one Shopify app. The app allows you to sync your inventory with your Shopify store, so you only have to manage one inventory. You can also set up conversion pixels to drive better ad performance.

TikTok

TikTok is one of the most popular social media platforms for shopping, as it is the main source of shopping for more than ⅓ of Gen Z and millennials under 34. Shopify’s TikTok app allows you to manage sales and inventory, all within the Shopify admin.

YouTube and Google

YouTube is an extremely popular channel for social commerce, with the option for videos, shorts, and livestreams as sales tools.
The Shopify app connects your Shopify store to YouTube and Google’s Merchant Center. You can turn viewers into shoppers and sell during livestreams through YouTube, while managing it all within your Shopify admin.

These are just a few of the most popular social media platforms for social commerce. Other popular ones include Pinterest, Snapchat, and Twitter/X. Interested in more sales channels? Find more sales channels in the Shopify app store.

Psst: Looking to boost sales on social with an influencer? Shopify Collabs might be the right fit for you.

Determining the Right Social Channel for Social Commerce

With so many options, you might be wondering what social media channel you should be targeting. Should you be doing one at a time? All of them? None of them?

It really depends on your business. You know where your customers are. The general rule of thumb is to meet your audience where they are. It’s a better use of time and resources to target the social media platforms that your audience is on and where your most likely potential customers are.

It’s also recommended to start with a limited amount. Remember, you can always add sales channels. Don’t stress yourself or your store out by trying to use too many channels at once if you don’t have the resources available.

Level Up With Omnichannel Selling

Are you ready to reach new heights with social commerce? Schedule your free 15 minute consultation today to learn more about boosting conversions with omnichannel commerce.