Products can be broken into 2 categories: ready-made and custom. For eCommerce merchants, ready-made products are easy to sell, only needing a product listing. Custom products, on the other hand? They’re more difficult.

Ready to boost your sales today? Let’s talk.

Selling Custom Products on Shopify

Many Shopify merchants add a form for customers to fill out for custom products. This works, to an extent. But it’s clunky.

It requires constant monitoring, and delays payment until after the sales team has contacted the customer. This lag between requesting a custom product and paying for it gives customers time to change their mind or find the product somewhere else, causing conversion rates to go crashing down.

But what if we told you there was a better way to sell custom products? A way that boosted sales without causing extra work on your side?

Boost Shopify Sales With a Custom Product Builder App

A custom product builder app is a game changer for Shopify merchants. It allows a customer to order exactly what they are looking for without any delays that a form might cause.

What Does a Custom Product Builder Actually Do?

A custom product builder can be applied to a number of industries.

  • Automotive
    • Use Case: a frame configurator that uses conditional logic to allow customers to build the perfect frame for their vehicle
  • Industrial
    • Use Case: using a calculator to let customers find and purchase the amount of tiles they’ll need to redo their shower
  • Apparel
    • Use Case: the ability for customers to add names to a family pajama set
  • Home Goods
    • Use Case: letting customers create and purchase maps that highlight important places in their life

Custom product builders allow customers to not only customize a product, but to see it come to life as they do so. This serves two purposes: for customers, they feel secure having an idea of what their product will look like. For merchants, it saves time and money that would be used to make a mock-up.

Fat Fender Garage’s Custom Frame Configurator: Custom Product Builders in Action

Fat Fender Garage is an auto-lover’s dream. Based in Arizona, Fat Fender Garage is an auto restoration business that specializes in Coyote Swaps, Full Classic & Hot Rods. Whether you’re looking to buy a missing piece or send your truck in for restoration, they’ve got you covered.

The crowning jewel of Fat Fender Garage’s offerings? Their custom frame configurator, built by Fyresite.
Features
This custom frame configurator uses conditional logic to help match customers with their perfect fit. It starts with selecting your make, and then from there users select further details like body type, chassis suspension, and finishes.

Build Your Way to Better Sales

Are you looking for a way to stand out from your competitors? A custom product builder could be just the thing. Schedule your consultation with Fyresite today to learn how your business can benefit.