When it comes to creating a effective website for your business or product, you will want to make sure you are doing everything the right way. There are a number of critical factors that must be considered when building a truly great website that visitors and clients will respond well to. Many people aren’t aware of what these elements are, so we are here to help.
The key issue to consider is the overall user experience. Just think how many times you have left a website simply because you just could not stand how it worked or—even worse—could not find what you were looking for. To avoid this fate for your website, take a look at this quick guide to building an effective website:
Make sure information is organized and easy to read
As mentioned, you do not want visitors leaving your website out of frustration. To avoid this, use headlines appropriately and take advantage of lists that will break down information and make it more digestible for users. Big paragraphs are a huge turnoff, so stay away from them unless you absolutely must use them.
Set a purpose for your website
Whether it is to inform or to sell, make sure the message you want your website to send is clear. For example, if you visit Uber’s website, the message is abundantly clear. Do you want to become a driver or do you want to sign up to ride? They keep it simple and include nothing more than what is necessary. Some businesses may have more to offer, such as a plumbing company, where the website needs to include pages for the services provided, fees, contact information, etc. Make sure each of these pages has a crystal clear purpose that readily conveys your business or product’s message.
Keep the fonts you use simple
Choose one or two fonts at the most and stick with them throughout your website. Not only is choosing numerous random fonts bad for the design of your website, it will give visitors a headache and may even cause them to abandon their visit.
Use the right colors and images
Research the colors that you would like to use and make sure they are complementary. Visitors and prospective customers respond well to colors that are easy on the eye and emotionalize. For images, do not just pull anything from the internet, use high quality photos to give your website the perfect look. If you have to pay for stock photos, go ahead. They are not that expensive if you shop around.
Make it easy to navigate and mobile friendly
Make sure your website’s menu is visible on every page. Visitors should be able to navigate to what they are looking for without any hassle. You can subcategorize your menu to better organize your pages. You must also make sure your website is mobile friendly and up to date for modern browsing trends. The mobile web is an overwhelmingly large percentage of total internet searches and traffic.
Make sure your website is fast
Do not be cheap here. Pay for good hosting that will keep your website flowing nicely and able to handle any spikes that may come. Proper coding has to be being implemented so there are less HTTP requests, which will slow down your website.
Having an Effective Website
When you have an effective website customers are more inclined to use your services because they can understand them better. Prospective clients are looking for a designer that can communicate your company’s vision and abilities cleanly without all the extra baggage. Your website is like your storefront and it’s always a great idea to keep it as clean and easy to understand as possible. If you are looking for some effective website design at an affordable price you can trust Fyresite to help drive you towards your needs.