How Chassis Unlimited Reached Higher Profits by Migrating to Shopify Plus

Chassis Unlimited faced significant challenges with their existing Magento platform. The high cost of maintaining and updating their site on Magento was becoming unsustainable, causing financial strain and diverting resources away from growth initiatives. The platform’s slow loading times and complex navigation were negatively impacting user experience, leading to high bounce rates and low conversion rates.

Additionally, managing a vast inventory of products on Magento was cumbersome and inefficient. The outdated design and lack of intuitive navigation tools further compounded these issues, resulting in a frustrating shopping experience for customers. Chassis Unlimited needed a more efficient and user-friendly platform to enhance their online presence and drive sales growth.

Fyresite, as a trusted Shopify Plus Partner, was brought in to handle Chassis Unlimited’s migration from Magento to Shopify Plus. The migration process involved meticulous planning and execution to ensure a seamless transition without disrupting the business operations. Fyresite’s team developed a custom Year Make Model tool, allowing customers to easily find compatible products for their vehicles, significantly enhancing the shopping experience.

To address the loading speed issue, Fyresite implemented performance optimizations that resulted in a +150% faster loading time. This not only improved user experience but also contributed to a -30% reduction in bounce rate. The team also designed stand-out product detail pages, showcasing the features and benefits of each product in a visually appealing and informative manner.

Fyresite conducted a comprehensive UI/UX audit and revamped the site’s design to improve customer experience. They implemented visual navigation enhancements, making it easier for customers to browse and find products. The organization of Chassis Unlimited’s massive product inventory was streamlined, enabling efficient management and quick updates.

The result of these efforts was a remarkable 70% increase in revenue, driven by improved site performance, enhanced user experience, and a more efficient product management system. Chassis Unlimited’s new Shopify Plus store not only met but exceeded their expectations, setting the stage for sustained growth and success in the competitive auto industry.