+ 150 %
Decrease in abandoned carts
Increase in revenue
increase in return customers
As a major retailer of sensual products and sexual wellness education, Fascinations needed a beautiful store that could handle its 18,000+ product inventory.
What We've Done
Since 2019, Fyresite’s designers and developers have honed the website into a sleek, efficient storefront. Our responsibilities included the following.
- Seamless migration from Magento 1.9x to Shopify Plus
- Refine complex fulfillment/dropship process
- Craft a brand-focus Shopify Plus design
- Reimagined navigation to decrease friction and increase UX
- Hone customer experience workflows
- Simplify tax with Avalara Avatax
- Optimize cart functionality and checkout