Taylor Simmons 
Remember the good ol’ days? Your customers do, and they’re willing to spend money to relive them.
Embracing nostalgia is a great way to drive conversions and engage your customers. Don’t believe us? Here are some of the great ways that merchants are leveraging nostalgia to connect with their customers.
Why Nostalgia?
Nostalgia is a powerful marketing tool; but why? Because it reminds customers of happy times and helps them feel safe. In fact, one study found that 3 out of 4 customers are more likely to buy when an ad evokes nostalgia.
Nostalgic Collaborations
One way that merchants leverage nostalgia is through collaborations. Offering products and/or collections based on beloved books, movies, TV shows, etc. evokes fond memories in customers, making them want to buy your products.
Example: Colourpop’s Twilight Collection
Love it or hate it, Twilight defined a generation, and remains a source of nostalgia for many. Colourpop, a cosmetic brand running on Shopify, leverages this in their Twilight makeup collab.
They’re not only using the name of the book and movie series, but using a similar color scheme that was used in the movies.
Iconic Spokespeople
It’s not just books and movies that can inspire nostalgia; people can too. The right spokesperson can give customers just the right amount of nostalgia and move them through the funnel.
Example: Dolly Parton & Lodge Cast Iron
Dolly Parton is a beloved singer, known for such hits as ‘9 to 5’ and ‘Jolene’. Lodge Cast Iron took advantage of this and created a line of cast iron inspired by her and her music.
Phrases such as ‘Jolene please don’t take my pan’ bring the nostalgia – and conversions.
Bring it Back Events
For more established brands, they can use their own history to bring the nostalgia. Limited runs of products that had been discontinued and/or had only been sold for a brief time hits customers with both nostalgia and FOMO.
Example: Nerf Sharp 92
In 2022, Hasbro celebrated 30 years of Nerf by bringing back the Nerf Sharp 92 Dart Blaster for a limited time. This gave kids an introduction to the brand, as well as a nostalgic purchase for adults.
A Blast From The Past
Nostalgic eCommerce doesn’t always focus on a specific person, product, or media: sometimes, it calls back to an era. This can be with fashion, tech, or even just the feelings evoked.
Example: Ed Hardy Y2K Fashion
Ed Hardy takes advantage of nostalgia in more than one way. First, their brand was iconic during the 2000s, and their Y2K collection uses the fashion from that time to bring the feels.
Let’s Talk
Whether you’re migrating your eCommerce platform, starting a new store, or want some maintenance to your existing one, we can help. Contact Fyresite today to learn more about your options.
