While it may feel unbelievable, 2025 is almost over! Pretty soon, we’ll all be trying to remember to finish dates with 2026 and realizing in disbelief that it’s been 20 years since Pluto was demoted from planet to dwarf planet.

The Fyresite team wanted to take a moment and celebrate what we’ve accomplished this year, and place our bets for the trends that will be exploding in 2026.

Psst: Want to be a part of our 2026? Schedule a time to meet with our team.

Fyresite’s 2025 in Numbers

2025 marked Fyresite’s 16th year in business! And it was our best year yet. Take a look.

All Gas, No Brakes

With our business old enough to get a license, our team really put the pedal to the metal.

  • 1,066 Bugs Squashed
  • 60 Scopes Delivered
  • 675 Email Threads
    • Countless Replies

What We Dropped

The Fyresite team worked outside of the box to provide solutions for our clients.

  • 3 ERP Integrations Delivered
  • Custom Solutions Created
    • Custom Product Detail Pages with Dynamic Metafield-Driven Health Information
    • Custom ERP integrations (Sage, NetSuite)
    • Custom Visual Product Configurators
    • Custom Inventory by Location Indicators
    • Custom In-Cart Upsell and Cross Selling solutions

Business Impact

We’re honored that our clients trust us with their business. This year, our clients had

  • Combined Revenue of $149,832,763.43
  • 16,337,121 Active Customer Sessions
  • AOV of $802.52

Same Team, Bigger Stage

Our team members went above and beyond in 2025.

  • 20 Custom Slack Emojis
  • 56,857 Slack Messages Sent
  • 14 Team Members

It was an honor to work with so many clients in so many verticals this year. We can’t wait to see what we accomplish in the next year!

2026 ECommerce Trends to Watch

2026 is days away, and these trends are going to transform eCommerce businesses. Keep an eye out, or risk falling behind.

Agentic Commerce Capabilities

Agentic commerce has been exploding, and what started off as in-the-know technology is only going to continue to grow.

At its core, agentic commerce uses AI agents that act more independently than traditional AI bots. It’s used for things like personalized shopping experiences, consistent multi-channel shopping experiences, and finding the best prices.

Shopify Agentic Storefront
Shopify’s agentic storefront allows for consistent AI integration

Emphasis on Authenticity and Community

With the rise of AI in eCommerce, customers are becoming wary that what they’re seeing isn’t going to be what they’re getting. That’s why brands that focus on authenticity and leverage customer communities are going to explode.

Marketing that isn’t perfectly polished but shows your brand voice, embracing negative reviews, and using customer-created content are just some of the ways that trust and community can be built between a brand and its customers.

Shopify Collabs - Authentic Content Sells Products
Consider Shopify Collabs to find influencers that match your brand

Conversational Search Over Keyword Search

With the increase in generative engine selling and marketing, keyword search is going to be abandoned in favor of conversational search.

Rather than just trying to shove as many keywords into a product description as possible, successful brands are going to use sentences and natural phrases. Our Fyresite tip? Try saying product descriptions aloud. This will let you see if it sounds natural, like a real conversation.

Shopify Magic for Product Descriptions
Shopify Magic helps merchants create generative engine friendly product descriptions

Organic Design

As the digital world becomes more automated and futuristic, designs are becoming more organic.

Organic design means embracing natural shapes, colors, and fluid layouts. It means moving away from rigid lines and creating a more natural, inviting vibe. This gives sites a more personalized experience, rather than a sterile one.

ALARA Beauty Organic Design
ALARA Beauty, a Fyresite client, utilizes natural textures in their design

AR Try Ons / See It In Your Space

AR has been growing slowly but steadily over the years, and now is the time for eCommerce merchants to get in on it, if they’re not already.

Using uploaded photos or the customer’s camera, customers will be able to view how products (makeup, clothes, glasses, etc.) look on them. They can also use it to see how products (furniture, wall hangings, appliances, etc.) will look and fit into their spaces.

Fenty Beauty Try On
Fenty Beauty uses AR for shade matching

Optimize With Fyresite

Fyresite has worked with eCommerce merchants across verticals and at every stage of business. We work with you to achieve your business goals and reduce digital friction.

Schedule your free consultation with our CCO to learn how we can help you.