The web based payment processor Square Announced today that they have launched a new “Square App Marketplace”. In a bid to make integrating business tools with a snap, Square is not making it easier for sellers to find business apps that can keep operations running smoothly.

Since it’s inception, Square is spent a great deal of time building it’s software platform. Square now has easily intergrated apps like SumAll, IFTTT, TaxJar, and a whole load of others primed for users. Square has allowed Third-party Developers the freedom to create their own tools to manage certain aspects of business. To many it looks like Square is making a directional move that differs from the original simple payment processor it started out as. Square is now in position to offer all-encompassing registration services for a large range of industries. It is making it simpler for end users to integrate big name businesses while keeping the user experience simple and effective.