It’s the end of the year, and every Shopify merchant knows what that means: chaos.

Between the seemingly revolving door of holidays and massive sales events, the last three months of the year are slam-packed and eventful for Shopify store owners. With so much happening, it’s important to make sure you’re not missing anything.

That’s why Shopify Plus Partner Fyresite has put together this seasonal checklist for store owners.

The best part is that this checklist can be used for more than just the end of year holidays. Use this checklist to get your store ready for every season change, from spring clean to BFCM.

Why Seasonal Prep Matters More Than Ever

There’s no middle ground during seasonal sales; you’re either ready or you’re losing sales.

Here’s why preparation matters:

✅ Seasonal shoppers spend faster
✅ Ad competition spikes—so bad campaigns burn money
✅ Inventory sells out in hours if not managed
✅ Slow sites kill conversions—every second adds friction
✅ Checkout clarity = fewer abandoned carts

Your success depends on your preparation.

Before the Sale

In the weeks leading up to the start of the season, it’s planning time.

Store & Product Readiness

  • Update your Shopify theme and apps
  • Test site speed and performance
  • Check mobile responsiveness
  • Refresh product descriptions
  • Upload seasonal images & collection pages
  • Finalize product lineup for the sale
  • Run inventory on seasonal products
  • Confirm supplier timelines and stock availability

Review Past Performance

  • Identify top-performing products
  • Review high-converting marketing campaigns
  • Check top sales channels from last season

Plan Your Marketing Push

  • Create seasonal promotion strategy (bundles, offers, launches)
  • Build influencer & UGC partnerships
  • Schedule seasonal emails & list segments
  • Create VIP/early access campaigns
  • Plan seasonal signup offers for new subscribers
  • Set up social media content for each channel
  • Prepare A/B tests for offers & landing pages
  • Refresh audiences for ads
  • Install/update tracking pixels (Meta, Google, TikTok)

During Your Sale

Now the fun begins. This is where flexibility and fast decision-making make a difference. At this point in the process, you’re in the ‘watch and iterate’ mode.

  • Launch seasonal collection
  • Send announcement email to your full list
  • Turn on ad campaigns
  • Promote daily across social channels
  • Add homepage banner and announcement bar
  • Monitor site speed & checkout daily
  • Track best-sellers and optimize product placement
  • Rotate fatigued ads and refresh creatives
  • Test new offers and upsells based on performance
  • Check metrics daily
    • Conversion rate
    • Cart abandonment rate
    • Ad ROAS
    • Top converting traffic sources
    • Best selling products
  • Iterate as needed
    • If something isn’t working, don’t wait to fix it
      • Refresh ads as needed
      • Use A/B testing
      • Add live sales pop-ups
      • Use urgency banners

End of Season Wrap Up

The sale may end, but the business momentum shouldn’t. This is your chance to maximize lifetime value.

  • Run final clearance sale on leftover stock
  • Collect reviews and UGC from customers
  • Add new social proof to homepage
  • Send win-back and review request emails
  • Reward customers with loyalty perks
  • Analyze campaign results and ROI
  • Save data for future sales planning
  • Archive seasonal collections

Ask Questions

The best thing you can do for future seasonal sales is to ask questions to get an idea of what worked and didn’t with the campaign you just ran.

  • Sales stats
    • Which products sold best and worst?
  • Traffic sources
    • What channels drove highest conversions?
    • What channels underperformed?
  • Email metrics
    • What subject lines worked best?
    • Which email had the highest CTR?
    • What was the highest converting email?
  • Ads
    • Which audience + creative combo performed the best?
  • Site performance
    • Where did customers drop off?
    • How did the site speed perform with high amounts of traffic?

Season After Season, Fyresite Helps Shopify Brands Win

It can be stressful to manage a seasonal sale. Fyresite is a Shopify Plus partner with top Shopify developers and in-house maintenance plans. Schedule your free 15 minute consultation with Fyresite to get started today.