Automotive merchants who sell B2B often feel like Shopify isn’t for them. But the truth is, Shopify has many features built into B2B that are perfect for automotive merchants to use. Even better, Shopify recently made it so B2B was available on all Shopify plans, not just Plus.

Here’s our breakdown of B2B features offered by Shopify that are the best for automotive merchants.

Customer-Specific Catalogs and Pricing

Automotive merchants rarely charge every customer the same price or offer every buyer the same products. Shopify B2B catalogs allow merchants to control which products wholesale buyers can access while applying percentage adjustments, fixed prices, and volume-based pricing. This makes it possible to create different purchasing experiences for dealers, distributors, installers, fleets, and repair shops.

Basic, Grow, and Advanced merchants can assign up to three active catalogs across their B2B markets.

Shopify Plus supports unlimited catalogs and direct catalog assignments to individual companies or locations, making it the stronger choice for merchants with highly negotiated customer-level pricing.

ERP, PIM and Inventory Integrations

Automotive merchants often need Shopify to exchange information with an ERP, PIM, warehouse management platform, fitment database, or dealer management system. These integrations can synchronize inventory, contract pricing, product data, compatibility records, customer accounts, purchase orders, fulfillment updates, invoices, and order information.

Custom apps and integrations can be used across Shopify plans, although the appropriate tier depends on the integration’s scale and complexity. Shopify Plus offers additional API capacity, more extensive customization options, Shopify Functions, and access to features designed for larger businesses. That makes it the preferred option for automotive merchants managing enterprise systems, extensive catalogs, or high transaction volumes.

Available on: Integrations are available on all Shopify plans, depending on the app or integration. Shopify Plus is recommended for advanced and enterprise integrations.

Payment Terms and B2B Payment Options

Shopify B2B allows approved automotive customers to purchase using net payment terms rather than requiring immediate payment at checkout. Merchants can establish terms such as net 7, net 15, net 30, net 45, net 60, or net 90 for each company or location. Buyers can also use purchase order numbers, vaulted credit cards, ACH payments in the United States, and payment reminders.

Shopify Plus adds more advanced payment capabilities, including deposit requirements, partial payments, and payment requests based on fulfillment. These features can be especially valuable for expensive parts, custom builds, special orders, and products with long lead times.

Available on: Net terms, ACH, vaulted cards and payment reminders are available on Basic, Grow, Advanced, and Shopify Plus.

Deposits, partial payments and fulfillment-based payment requests require Shopify Plus.

Local Pickup and Multi-Location Fulfillment

Local pickup can help automotive merchants serve nearby dealerships, installers, repair shops, and wholesale customers without requiring every order to be shipped. B2B draft orders can be assigned to in-store pickup or local delivery, allowing sales representatives to coordinate fulfillment with the buyer.

Shopify’s multi-location inventory tools also help merchants track stock across warehouses, distribution centers, retail stores, and pickup locations. The number of supported locations and the sophistication of the fulfillment setup depend on the selected Shopify plan and any third-party systems involved.

Local pickup and multi-location inventory are available across Shopify’s primary commerce plans, with limits and capabilities varying by plan. Shopify Plus supports the largest and most complex multi-location operations.

For many automotive businesses, the strongest setup combines Shopify’s native company accounts, catalogs, payment terms, quick ordering, and order management with an automotive-specific fitment solution. Shopify manages the B2B relationship and transaction, while Fyresite Parts Intelligence helps buyers identify the parts that are actually compatible with their vehicles.

Not Enough? Fyresite Can Build It

We’ve worked with a lot of automotive merchants as a Shopify Premier partner. Sometimes, they need tools that go beyond Shopify’s native offerings. So, we built them. Here are some examples of features that we have built for our clients.

Fyresite Parts Intelligence Quick Order Page

Our quick order page gives automotive wholesale buyers a faster way to find and purchase large numbers of parts without navigating individual product pages. The custom page combines Algolia-powered search, filtering, and faceting with automotive fitment data, helping dealers, distributors, and repair shops quickly narrow an extensive catalog to compatible products.

The experience also supports purchase order organization at the part-number level and records the selected vehicle fitment when each product is added to the cart. You can add a PO per line item, group by PO on a larger order and it appends the fitment at time of add to cart as a line item property to each product in the cart.

That fitment information remains attached to the line item throughout customer notifications and order details, giving buyers and fulfillment teams a clear record of the vehicle selected at the time of purchase. As part of Fyresite Parts Intelligence, the feature combines efficient B2B ordering with the compatibility controls automotive merchants need.

Fyresite’s B2B Cart Session to Draft Order

Fyresite’s B2B Cart Session to Draft Order workflow lets authorized staff convert a customer’s front-end cart into a Shopify draft order. The conversion button can be restricted to logged-in staff, allowing sales representatives to build a detailed cart using the storefront’s full product configuration tools before transferring it into Shopify for review, quoting, invoicing, or payment.

This is especially valuable for kitted and configured automotive products. Information added programmatically during the add-to-cart process—including SKUs, line-item properties, fitment selections, and kit details—is preserved when the cart becomes a draft order. That solves a common limitation of building complex draft orders directly in the Shopify admin, where storefront-generated configuration data may not otherwise be available.

Although the workflow is ideal for B2B sales, it can also support any merchant that needs to create draft orders containing configured or kitted products. It gives sales teams the convenience of Shopify’s draft-order process without losing the product data collected through the custom storefront experience.

Build Your Perfect Shopify B2B Experience

Whether you’re looking to make the most of Shopify’s built in features, or looking for a partner to help build features to bridge the gap, we can help. Schedule your free consultation with our team to get started today.