As a Shopify Premier Partner, we hear a lot of questions about Shopify from merchants in all phases of the eCommerce journey.

The one we hear the most from established Shopify merchants? “How can I improve my current Shopify store? What could I be doing better?”

Naturally, this answer is going to vary based on individual needs. However, in our 15+ years of experience, here are some things that every merchant should consider to improve their current Shopify store.

Can I Make These Improvements Myself?

Short answer: yes. Long answer: yes, but depending on your level of knowledge and experience, you may struggle.

If you are unsure if you can successfully make these improvements, it’s better to reach out to a Shopify partner. It’s easier (and cheaper) to have a Shopify partner work from the beginning than it is to hire them to fix a mistake and then make the improvement.

#1: Run an App Audit

When was the last time you looked through your apps? Chances are, you have apps on your Shopify store that are no longer relevant. Sometimes there are multiple apps that do the same thing, or apps that were installed before Shopify added native capabilities for that function.

Running an app audit can greatly benefit your Shopify store by

  • Improving site speed
  • Plugging budget leaks
  • Improving security
  • Reducing app friction

To learn more about how and why you should run a Shopify app audit, check out Fyresite’s breakdown.

#2: Run a Site Speed Audit

Site speed is one of the most important aspects of an online store. Faster site speed leads to higher conversion rates and happier customers. Slow sites? Lower conversion rates, fewer customers, and drop in SEO.

How quick is quick? Well, Google says that the ideal loading time is 2 seconds, and even a one second delay can make a 7% difference in conversions.

Interested in finding out more about how site speed impacts your eCommerce store? Download the Fyresite whitepaper.

#3: Invest Continuous Improvement / Maintenance

No store is going to be perfect forever. One of the best things you can do to improve your Shopify store is invest in continuous improvement / maintenance.

Some of the benefits of a continuous improvement plan include:

  • Enhancing user experience
  • Raising conversion rates
  • Keeping to date with technology
  • Optimizing for search engines and generative search engines

Want to find the perfect maintenance plan for your Shopify store? Check out our monthly, no surprise costs continuous improvement plans.

Get Expert Fyresite Help

Whether you are looking to migrate to Shopify Plus, optimize your current store, or build a custom headless commerce solution, the Fyresite team is more equipped than ever to lead the way.

Schedule your free consultation with the Fyresite team to get started today.