SEO for e-commerce websites is different than SEO for non-retail websites. The next 5 tips are a continuation from 5 Technical SEO Tips For E-commerce Websites(LINK).
Writing title tags and meta descriptions for thousands of product can take some time. In order to do this effectively do keyword research and separate them into categories based on the product groups. Don’t forget to use long-tail keywords.
Optimize paginated category pages by adding the page number at the end of title tags and meta descriptions. For example, “(Type of Products) Page 2.”
Finally, optimize individual product pages by using a boilerplate, or taxonomy-based optimization rules. Incorporate the keywords you researched into this method along with product name and stock keeping unit. This will make your optimization both quick and unique.
Keep Offseason Pages In Internal Navigation
Having product categories in a e-commerce site that changes based on seasons is key for the indexation of products.
As mentioned in part 1, removing pages because the products are not in season anymore is bad for SEO. Instead use HTML sitemaps, footer links and leave some of those pages on the main menu.
If your e-commerce website is international then it’s important to have a unique website for each location. The content on each website should be localized meaning providing delivery, privacy and check out processes in the native language of the country. This will provide comfort to the consumer. It will also help bring new visitors as queries in other languages will pick up your website.
It’s important to avoid just translating keywords. Instead focus on keyword research specific to each language and country. Also don’t forget to target the language as well. For example in Canada, where there are English and French speakers, sites can be differentiated as “car-fr” and “ca-en”.
International Social Media And Payments
Make sure your social media and payment options are localized as well. Some countries don’t use Facebook or Twitter and some countries don’t use Paypal, so it’s important to post on social media platforms and offer payment methods according to each country your website is serving.
Mobile Responsive, Speed and Future Planning
With mobile taking over desktop in the past year, focusing on the latest in mobile responsive standards and site speed is very important for SEO. Lastly, always implement strategy based on the future such as video, image and voice search.