MyMotive | Shopify Continuous Improvement

TL;DR

What We Shipped

MyMotive sells EMS-based knee and lower-back pain relief devices, and came to Fyresite with an existing Shopify store that needed a steady hand rather than a rebuild. After an initial backend audit, they signed on to a continuous improvement retainer, and Fyresite has kept the store fast, current, and conversion-focused ever since, handling everything from product-page enhancements and A/B tests to seasonal sales and new product launches.

01

Ongoing Store Optimization

Regular updates and cleanup of outdated code to keep the store fast, modern, and aligned with Shopify best practices.

02

Conversion-Focused PDP Enhancements

Compare-at strikethrough pricing, a clearer average-rating element, streamlined mobile navigation, and other tweaks that sharpen the path to purchase.

03

A/B Testing Program

Structured experiments, such as sending shoppers straight from add-to-cart to checkout, to test and lift conversion.

04

Seasonal Sale Launches

Themed sale deployments (Valentine's, President's Day, sitewide sales) stood up and cleaned up on schedule.

05

New Product Launches

Building and launching new product pages as the line expands, including Motive Lower Back and Motive Knee multi-packs.

06

Analytics & Conversion Tracking

GA4 set up during the initial audit, plus revenue and event tracking to measure what's working.

The Problem

MyMotive approached Fyresite with an existing Shopify store that required ongoing support and optimization. They needed a trusted partner to provide regular updates, fix and refine outdated code, and enhance pages, ensuring their site remained efficient, modern, and fully optimized for performance and user experience.

The Solution

When MyMotive signed a Shopify Continuous Improvement Plan with Fyresite, we immediately got to work. Our team ensures the site remains up to date and fully optimized, replacing outdated code where necessary and enhancing Product Detail Pages (PDPs) to improve functionality, user experience, and overall...

When MyMotive signed a Shopify Continuous Improvement Plan with Fyresite, we immediately got to work. Our team ensures the site remains up to date and fully optimized, replacing outdated code where necessary and enhancing Product Detail Pages (PDPs) to improve functionality, user experience, and overall performance.

Custom Features

What we engineered

01

A/B Testing Infrastructure

Convert Experiences experiments, including cart-permalink flows that skip the cart and send shoppers straight to checkout, with custom revenue and checkout-event tracking.

02

Cross-Domain Conversion Tracking

A workaround for Shop Pay's separate checkout domain that records the checkout hand-off right before it leaves the site, so conversions still register.

03

Stamped-Independent Rating Element

A hardcoded average-rating display with star fill and an anchor link to the reviews section, so the rating shows cleanly without depending on the Stamped widget.

04