Custom Shopify Plus Transformation for Deep Blue Yacht Supply

Deep Blue Yacht Supply needed to transition from NopCommerce to Shopify Plus without losing their advanced product selection and bundling features. Their existing platform supported a propeller selection tool, forced add-ons, and dynamic filtering capabilities not easily recreated with Shopify’s out-of-the-box options. This made the migration risky, with the potential to disrupt both customer experience and internal workflows.

Fyresite engineered a custom Shopify Plus solution that eliminated reliance on costly third-party apps. We built a metafield-powered product selection tool, a forced add-on form for hub kits, a fitment confirmation step to reduce returns, and custom product pages tailored by category. Automated data imports and multi-store compatibility ensure scalable management, while integrated upsell opportunities enhance the buying flow. The result is a seamless, maintainable system optimized for both performance and growth.