Billiards.com | Migration to Shopify Plus

TL;DR

What We Shipped

Billiards.com had a loyal customer base and heavy customizations, but their Cartlogic platform could not handle high traffic or let the team manage the store themselves. As the first phase of a three-site program, Fyresite migrated Billiards.com to Shopify Plus with a full redesign and a custom theme, rebuilding its complex product logic natively. The new store loads 200% faster, lifted conversion rates by 65%, and drove 30% higher revenue.

01

Migrated to Shopify Plus

A full move off Cartlogic onto a redesigned custom theme built for high traffic.

02

Pool table customizer

A build-your-table product page for cloth, size, pocket style, embroidery, and add-ons.

03

Custom ERP connector

An AWS-based app syncing accounts, inventory, orders, and shipping with Cartlogic.

04

Product bundle builder

Shoppers assemble bundles like ball sets, cues, racks, and chalk in one flow.

05

Custom cart and checkout

A custom mini cart plus checkout modifications tuned for the catalog.

06

Optimized to convert

Speed, SEO, and accessibility work that lifted conversion 65% and revenue 30%.

The Problem

Billiards had a loyal customer base and an established business. What they needed was a new platform that could handle high traffic and be sustainable enough for them to keep updated themselves, but could still handle their robust customizations. For this, they needed an agency...

Billiards had a loyal customer base and an established business. What they needed was a new platform that could handle high traffic and be sustainable enough for them to keep updated themselves, but could still handle their robust customizations. For this, they needed an agency familiar with fulfilling complex development needs.

The Solution

The first step in the transformation was migrating from Cartlogic to Shopify Plus, which included a complete redesign and custom theme development. Our team developed custom apps and features, such as an ERP connector app, mini cart logic, and checkout modifications, ensuring seamless functionality. Additionally,...

The first step in the transformation was migrating from Cartlogic to Shopify Plus, which included a complete redesign and custom theme development. Our team developed custom apps and features, such as an ERP connector app, mini cart logic, and checkout modifications, ensuring seamless functionality. Additionally, the Billiards site was fully optimized for page speed performance and SEO best practices.

Custom Features

What we engineered

01

Cartlogic ERP Connector App

A custom AWS-hosted app (EC2, SQL, API Gateway) brokers data between Shopify and Cartlogic, syncing user accounts, inventory, orders, and shipping, with a dedicated payload flow and inventory sync process including kitted pool-table products.

02

Pool Table Customizer

A custom product template lets shoppers configure a table by cloth, size, pocket style, embroidery color, accessory kit, and table-tennis top, with pricing marked down from MSRP, turning a complex configurable product into a guided buy.

03

Product Bundle Builder

A build-a-bundle flow groups related items like ball sets, cues, cue racks, and chalk so customers assemble a complete setup in one place.

04

Custom Mini Cart and Checkout

A custom mini cart and checkout modifications handle the store's product and add-on logic, keeping the buying flow clean across configurable and standard products.

05

Migration and Merchandising

Users, orders, products, and gift-certificate balances were migrated from Cartlogic, with add-ons handled through a dedicated sales channel and products organized into top-level and smart collections tagged by type and brand.

06