What isn’t there a mobile app for these days? Can you name a preferred businesses or brand that doesn’t have a app? Mobile apps are everywhere and without one your business is almost surely behind. If you are still on the fence about needing app development for your business, here are seven good reasons why:
Mobile Is Here
The mobile era is here, as mobile is all around us in many forms. The things you can get delivered with a push of a button on your smartphone are endless. So are the many means of sharing messages, images and videos. There are even mobile apps for your smartwatch. Investing now in a mobile app, rather than waiting for the future, will put you in a stronger position in your industry and keep you ahead of the pack.
A mobile app can open doors to new opportunities and ways of doing business. You can identify your customers wants and needs and create news products and services. For example, the Starbucks app allows customers to order their drinks via mobile before they arrive, eliminating any wait time. With this mobile service, Starbucks has innovated the coffee shop industry and continues to stay on top.
Without a mobile app in the mobile era you are making your brand image look outdated. Younger consumers will think less of your company if you aren’t up-to-date with a mobile app presence and will find a competitor that has one.
If your app becomes lucrative you can make money from it by selling it on the app store. Even if you allow consumers to download the app for free, offering in-app purchases or just selling product through your app will increase revenue.
When your app gets hits you are also opening the channels of traffic to your website. The more traffic you have, the better chance of conversions, sales and profit. You can also make more on ad revenue with more hits to your site/app.
An app grants users a faster experience than a website, as app stores have minimum speed requirements. This will help users stay engaged and increase the likelihood of conversions. It’s always a wise idea to have a streamlined, optimized app to go along with your website.
There are plenty of manners in which businesses are utilizing location tracking to enhance their mobile app campaigns. For example, the Starbucks app uses location tracking to notify users when they are near a Starbucks with a call to action asking them to make an easy mobile order.