Chassis Unlimited | Magento to Shopify Plus Migration

TL;DR

What We Shipped

Chassis Unlimited, a maker of American-built, precision CNC truck bumpers and off-road accessories, was held back by a Magento store that was slow to load, hard to navigate, and expensive to maintain. Fyresite migrated them to Shopify Plus on a custom theme, built a Year/Make/Model fitment tool so shoppers could find parts that fit their exact truck, and reorganized a large product catalog around a full UI/UX overhaul. The new store loads 150% faster on GTMetrix, cut bounce rate by 30%, and drove 70% higher revenue.

01

Migrated to Shopify Plus

Moved off Magento onto a custom theme, ending the high maintenance costs that were draining resources.

02

Year/Make/Model finder

Customers filter straight to the bumpers and accessories that fit their exact truck.

03

Stand-out bumper PDPs

Rich product pages with galleries, matched cross-sells, featured builds, and financing.

04

Faster, smoother store

Speed and UX work delivered 150% faster loads and a 30% lower bounce rate.

05

B2B and dealer pricing

Wholesale pricing and purchase orders to serve the dealer and installer base.

06

Built to scale

A large catalog reorganized for easy management, helping drive 70% higher revenue.

The Problem

Chassis Unlimited faced significant challenges with their existing Magento platform. The high cost of maintaining and updating their site on Magento was becoming unsustainable, causing financial strain and diverting resources away from growth initiatives. The platform’s slow loading times and complex navigation were negatively impacting...

Chassis Unlimited faced significant challenges with their existing Magento platform. The high cost of maintaining and updating their site on Magento was becoming unsustainable, causing financial strain and diverting resources away from growth initiatives. The platform’s slow loading times and complex navigation were negatively impacting user experience, leading to high bounce rates and low conversion rates.

Additionally, managing a vast inventory of products on Magento was cumbersome and inefficient. The outdated design and lack of intuitive navigation tools further compounded these issues, resulting in a frustrating shopping experience for customers. Chassis Unlimited needed a more efficient and user-friendly platform to enhance their online presence and drive sales growth.

The Solution

Fyresite, as a trusted Shopify Plus Partner, was brought in to handle Chassis Unlimited’s migration from Magento to Shopify Plus. The migration process involved meticulous planning and execution to ensure a seamless transition without disrupting the business operations. Fyresite’s team developed a custom Year Make...

Fyresite, as a trusted Shopify Plus Partner, was brought in to handle Chassis Unlimited’s migration from Magento to Shopify Plus. The migration process involved meticulous planning and execution to ensure a seamless transition without disrupting the business operations. Fyresite’s team developed a custom Year Make Model tool, allowing customers to easily find compatible products for their vehicles, significantly enhancing the shopping experience.

To address the loading speed issue, Fyresite implemented performance optimizations that resulted in a +150% faster loading time. This not only improved user experience but also contributed to a -30% reduction in bounce rate. The team also designed stand-out product detail pages, showcasing the features and benefits of each product in a visually appealing and informative manner.

Fyresite conducted a comprehensive UI/UX audit and revamped the site’s design to improve customer experience. They implemented visual navigation enhancements, making it easier for customers to browse and find products. The organization of Chassis Unlimited’s massive product inventory was streamlined, enabling efficient management and quick updates.

The result of these efforts was a remarkable 70% increase in revenue, driven by improved site performance, enhanced user experience, and a more efficient product management system. Chassis Unlimited’s new Shopify Plus store not only met but exceeded their expectations, setting the stage for sustained growth and success in the competitive auto industry.

Custom Features

What we engineered

01

Year/Make/Model Vehicle Fitment

A custom fitment tool lets shoppers narrow the catalog by make, model, and year so they only see products that fit their truck, with vehicle tags wired into collections across the whole store.

02

Bumper Product Detail Pages

A custom PDP template pairs official and curated Instagram photography with product features, weight and dimensions, a matched cross-sell and cart-upsell modal (winch, lights, rear bumper), featured builds, a downloadable manual, military verification, and Prop 65 warnings.

03

Featured Builds System

A custom content type showcases real customer truck builds with galleries and navigation between builds, tying inspiration back to the matching products.

04

B2B and Dealer Pricing

Shopify Plus B2B carries dealer pricing and purchase orders, with a Flow that spins up a QuickBooks invoice whenever a PO comes in, cutting manual back-office work.

05

Catalog Migration and Merchandising

A large Magento catalog was migrated into Shopify and reorganized with smart collections and a make, model, and year taxonomy so the team can manage and update inventory quickly.

06