How Darts Scaled Their Business with a Cartlogic to Shopify Plus Migration

+ 200 %

faster loading times

+ 65 %

better conversions rates

TL;DR

What We Shipped

Darts.com needed a modern platform that could scale and support their complex customizations and custom development requests. As phase three of the program, Fyresite migrated Darts.com from Cartlogic to Shopify Plus as its own store, with a complete redesign and custom theme. The new store loads 200% faster and lifted conversion rates by 65%.

Migrated to Shopify Plus

A Cartlogic move onto its own redesigned Shopify Plus store with a custom theme.

Handles 100s of variations

A Fyresite custom tool manages variation limits across hundreds of items.

Custom ERP connector

An AWS-based app syncing accounts, inventory, orders, and shipping with Cartlogic.

Dart bundle builder

A build-a-bundle flow for dartboards, darts, tips, flights, and cases.

Custom cart and checkout

A custom mini cart with logic plus checkout modifications.

Optimized to scale

Site speed, SEO, and PPC work that lifted conversion rates by 65%.

This well-known recreation brand needed to a platform to scale their business. We performed a Cartlogic to Shopify Plus migration.

Industry

Furniture
Homegoods & Retail Brands
Toys & Games

Services

Cartlogic to Shopify Plus Migration
Custom Theme Development
E-Commerce Migrations
Shopify
Website Redesign

The Problem

Darts.com needed a modern platform to scale their business and would be able to handle their complex customizations and custom development requests.

The Solution

The Fyresite team migrated Darts.com from Cartlogic over to Shopify Plus, doing a complete redesign and custom theme development in the process. We built a custom ERP connector app, a custom mini cart with logic, and used one of our custom tools to handle variation...

Part of this partnership was to optimize site performance, including site speed, SEO, and PPC.

Custom Features

What we engineered

Cartlogic ERP Connector App

A custom AWS-hosted app brokers data between Shopify and Cartlogic, syncing user accounts, inventory, orders, and shipping so the ERP stays the source of truth across the store.

Product Variation Tool

A Fyresite custom tool handles variation limits for hundreds of items, keeping a large dart and dartboard catalog manageable without native constraints getting in the way.

Dart Bundle Builder

A build-a-bundle flow groups dartboards, darts, tips, flights, and cases so customers can assemble a complete setup in a single step.

Custom Mini Cart and Checkout

A custom mini cart with logic and checkout modifications handle the store's product and add-on behavior through to purchase.

Migration and Merchandising

Products, users, and orders were migrated from Cartlogic and organized into collections by type and brand, with a clean redesign carrying the Darts.com brand.