How Loot N’ Booty Scaled Their Business with a WooCommerce to Shopify Plus Migration
TL;DR
What We Shipped
Loot N’ Booty BBQ, a veteran-owned maker of award-winning rubs and sauces, had outgrown a WooCommerce store that no longer reflected their brand or gave them room to grow. Fyresite migrated them to Shopify on a clean, mobile-responsive theme, rebuilding the homepage, collections, product pages, and recipe content in the process. The result is a faster, easier-to-manage storefront with the foundation to scale.
Migrated from WooCommerce to Shopify
A full move onto a mobile-responsive Shopify theme that modernized the storefront while keeping the brand intact.
Product Catalog Rebuilt
Rubs, sauces, combo packs, and apparel migrated and reorganized into clean, shoppable collections.
Recipe Hub
A dedicated recipe section that links each recipe to the products it uses, turning content into a path to purchase.
Launch-Ready Store Configuration
Payments, sales tax, shipping, transactional emails, policy pages, and 301 redirects all set up and verified before go-live.
This BBQ brand was getting smoked by the constrictions of WooCommerce. Migrating to Shopify gave them much needed scalability.
Industry
- Food & Beverage
Services
- E-Commerce Migrations
- Mobile Responsive Design
- Shopify
- WooCommerce to Shopify Migration
The Problem
Loot N’ Booty, a veteran-owned business specializing in award-winning BBQ sauces and rubs, needed a more flexible and scalable eCommerce solution. Their outdated WooCommerce site no longer reflected their modern brand or supported growth. They sought a new platform to enhance performance and expand their business.
The Solution
To provide flexibility, scalability, and modern design, we migrated Loot N’ Booty to Shopify, enhancing site speed, management efficiency, and mobile responsiveness. Their new store offers a user-friendly, high-performing front-end, ensuring a seamless shopping experience while providing the foundation for future growth and expansion.
Custom Features
What we engineered
Product-Linked Recipe System
Recipes built on a custom article template with a metafield that surfaces the featured product, so each recipe cross-sells the rub or sauce it calls for.
Conditional Gluten-Free Badging
A tag-driven rule that automatically displays a gluten-free icon on qualifying products, with no manual per-product editing.
Curated Homepage Merchandising
A tailored featured collection powering the homepage product showcase, built for quick seasonal swaps.
SEO-Preserving Migration
301 redirect mapping from legacy WooCommerce URLs, plus Open Graph and meta setup, to protect search rankings through the platform switch.
Integration Solutions
Shopify
Shop Pay
PayPal
