How Manasquan Fasteners Streamlined B2B & B2C Sales by Migrating to Shopify Plus

Manasquan Fasteners was running on CommerceV3, a legacy platform that was slowing growth. Managing their 2,000+ SKUs required too much manual work—dropship fulfillment, inventory tracking, and shipping processes were cumbersome. The existing system made it difficult to provide an optimized experience for both retail and B2B customers, and the team lacked intuitive admin controls to easily manage products, orders, and pricing. They needed a platform that could streamline operations, improve the customer journey, and support a blended B2B/B2C strategy.

We migrated the site from CommerceV3 to Shopify Plus, leveraging an optimized off-the-shelf theme to accelerate development while customizing it to meet Manasquan’s unique needs. Our team implemented blended B2B and B2C functionality—configuring customer groups, pricing visibility rules, bulk ordering options, and tax-exemption workflows through Avalara.

To improve operations, we integrated ShipStation for live shipping rates, set up dropship rules, and optimized collection filtering with custom metafields. We migrated over 2,000 SKUs, along with customer accounts, orders, product reviews, and blog content, ensuring data integrity throughout the process.

We also enhanced the user experience with improved navigation, dynamic product detail page layouts for different product types, request-a-quote forms, and product add-on functionality. On the backend, we configured analytics tools like GA4, Tag Manager, and Facebook Pixel to track performance and ensure SEO readiness.

The result was a modern Shopify Plus store that is faster, easier to maintain, and built to handle both retail and wholesale growth without compromise.