How Prodigy Games Leveled Up With a High-Performance Shopify Store


Industry
- Consumer Goods
- Toys & Games
Services
- Complex Customizations
- Shopify
- Shopify POS
- Site Speed Optimization
The Problem
As Prodigy Games’ business expanded beyond its original location, its existing online infrastructure struggled to keep up. The challenges included:
- Limited capabilities on standard Shopify for handling a vast and growing inventory.
- Inefficient checkout process, causing high cart abandonment.
- A dated site structure that hindered user browsing and engagement.
- Slow page load speeds and poor user retention—jeopardizing conversions and revenue.




The Solution
Fyresite delivered a comprehensive overhaul with notable results:
- Seamlessly upgraded Prodigy Games to Shopify Plus, enhancing scalability and future growth.
- Integrated Shopify POS to unify online and in-person sales channels.
- Introduced a custom checkout design that significantly reduced cart abandonment.
- Rebuilt site navigation to improve customer journey and browsing efficiency.
- Organized and optimized a massive product catalog to improve discoverability.
- Enabled event management tools to engage the gaming community.
- Achieved a 600% improvement in page load speeds and 400% increase in time-on-site, driving revenue growth.

