How RAW Rolling Papers Expanded Their Reach With a Custom WordPress Theme

RAW Rolling Papers has long since been considered a leader in the rolling paper industry. Their unbleached plant-based rolling papers have been a consumer choice for 20 years.

RAW needed a new website. They needed it to be responsive, allow for multiple custom post types, and a custom Instagram integration. With constantly evolving content, they needed to make sure that they would be able to maintain this website themselves, without having to rely on an agency for every individual post. They needed a site that would work for them now, and long into the future.

That’s why they came to Fyresite.

Fyresite worked closely to RAW Rolling Paper to fully understand their business, audience, and company culture in order to produce a website that met all of their needs.

First, our incredible team of UI/UX designers employed a mobile first design process utilizing Sketch for UI/UX Design, using InVision for prototyping / collaboration to allow RAW to be involved in the design process. After design, we developed these designs into a custom WordPress theme.

A complete WordPress integration, this project featured easy-to-update custom post types for product management, multi-tier category pages, and upcoming events. This allows them to update themselves, without fuss.