How State Forty Eight Scaled B2B and Retail with a Shopify Plus Migration

+ 200 %

Conversion Rate Boost

2.3 X

Increase in Online Revenue

Years of Partnership

TL;DR

What We Shipped

State Forty Eight, an Arizona-pride apparel brand, had a loyal following but a WooCommerce store that was not stable or scalable enough to grow on. As a longtime Fyresite partner, they came to Fyresite to move onto a platform that could support online retail, wholesale, and their brick-and-mortar shops at once. Fyresite migrated them to Shopify Plus on a custom theme, stood up B2B and in-store POS, and tuned the store for conversions, lifting conversion rate by 200% and online revenue by 2.3x.

Migrated to Shopify Plus

Moved off WooCommerce onto a stable, scalable custom Shopify Plus theme.

Shopify B2B

Wholesale selling stood up so the brand can sell to other businesses.

Shopify POS

In-store point of sale connected to the same catalog for their retail locations.

Rewards points migrated

Existing loyalty point balances carried over from the old system.

ShipStation fulfillment

Shipping and in-store pickup notifications wired through ShipStation.

Conversion optimized

Site speed, SEO, and UI/UX work that lifted conversion 200% and revenue 2.3x.

This Arizona-loving brand migrated from WooCommerce to Shopify Plus to scale their business.

Industry

Apparel
Fashion & Apparel

Services

B2B
E-Commerce Migrations
Shopify
Shopify Plus
Shopify POS
WooCommerce to Shopify Plus Migration

The Problem

State Forty Eight, an apparel brand dedicated to celebrating Arizona, needed a more stable eCommerce platform to support their growth. While their loyal customer base thrived, their WooCommerce store lacked the reliability and scalability required to elevate their business.

To take the next step, they...

To take the next step, they sought a solution that would provide enhanced platform stability, improved performance, and a seamless shopping experience, ensuring they could continue sharing their passion for Arizona with an even larger audience. Naturally, they wanted a partner who worked from and loved the forty-eight state as much as they do.

The Solution

Having been partners for over 6 years, State Forty Eight came to Fyresite when they needed a new eCommerce platform. We provided a full suite of solutions.

We migrated them to Shopify Plus, setting up Shopify B2B for selling to other businesses and POS to...

Having been partners for over 6 years, State Forty Eight came to Fyresite when they needed a new eCommerce platform. We provided a full suite of solutions.

We migrated them to Shopify Plus, setting up Shopify B2B for selling to other businesses and POS to sell at their brick and mortar locations. We also designed a custom theme, executed a ShipStation integration and a reward points migration. Add in our site speed, SEO optimization, and extensive UI/UX testing, and State Forty Eight now had a website that was stable and optimized conversions.

Custom Features

What we engineered

Custom Shopify Plus Theme

A custom theme built to carry the State Forty Eight brand across home, category, and product pages, with sections for collaborations, rewards, and an Instagram gallery that give the team a flexible, on-brand storefront.

B2B Wholesale Setup

Shopify B2B configured so State Forty Eight can sell to retailers and partners alongside direct-to-consumer, with distributor registration and bulk ordering feeding the same catalog.

Retail POS Integration

Shopify POS connected to their physical stores so in-person and online sales share one inventory and customer record, including in-store pickup orders.

ShipStation Fulfillment Workflow

ShipStation wired into Shopify with custom rules so shipping and ready-for-pickup notifications fire correctly, keeping the warehouse team working in ShipStation rather than Shopify.

Rewards Points Migration

Existing customer loyalty point balances were exported from the legacy system and imported into the new rewards app so members kept their standing through the move.

Data Migration and Conversion Tuning

Products, customers, and order history were migrated from WooCommerce with 301 redirects, then the store was tuned through site speed, SEO, and UI/UX testing to lift conversions.