How WeRuVa Improved User Experience With a Continuous Improvement Shopify Optimization Plan.
TL;DR
What We Shipped
Weruva, a beloved cat and dog food brand, already had a working Shopify store, but it did not fully reflect their brand and still carried clutter left over from an earlier WooCommerce build. Weruva brought Fyresite on under a continuous improvement plan to elevate the store rather than rebuild it. Over the engagement Fyresite redesigned and rebuilt key sections, optimized site speed, stood up omni-channel data infrastructure on AWS, and delivered a store locator covering more than 8,000 retail locations.
Continuous improvement plan
An ongoing optimization engagement spanning design, development, integrations, and AWS support.
8,000+ location store locator
A comprehensive locator that helps shoppers find Weruva at retailers nationwide.
AWS omni-channel data pipeline
Distributor sales data pulled into AWS and turned into dashboards for a true omni-channel view.
Redesigned and rebuilt sections
Key pages rebuilt to better express the brand, with leftover WooCommerce clutter cleared out.
Mobile-responsive design
The storefront tuned for a smooth experience on mobile.
Speed optimization
Page speed improved across the site against the slow scores it started with.
Beloved pet food brand came to Fyresite for continuous improvement of their Shopify store.
Industry
- Pet Food & Supplies
Services
- AWS
- Omni-Channel Set Up
- Shopify
- Shopify Plus
The Problem
The animal lovers at Weruva already had a functional Shopify website in place, but they felt it didn’t fully capture the essence of their brand. They wanted a platform that not only worked seamlessly but also reflected their deep commitment to providing high-quality pet food.
To bring their vision to life, they set out in search of a Shopify Plus Agency with the expertise to elevate their online presence. That’s when they discovered Fyresite—an agency known for its ability to craft visually compelling and highly functional eCommerce experiences.
The Solution
By signing a continuous improvement plan with us, they gained AWS support, design and development enhancements, integrations, and speed optimization, ensuring a better user experience and performance.
We set up and managed a omni-channel set up, added design interrogations, redesigned and rebuilt portions of the website, completed a mobile responsive Shopify design, optimized page speed, and offered AWS support and services.
A crowning achievement of our work on Weruva was a comprehensive store locator that provided over 8,000 locations.
Custom Features
What we engineered
Store Locator (8,000+ Locations)
A comprehensive store locator maps more than 8,000 retail locations where Weruva is sold, so shoppers can find the nearest place to buy and the D2C site reinforces the brand's omni-channel reach.
AWS Distributor Sales-Data Pipeline
A custom AWS pipeline ingests distributor sales workbooks, normalizes them through AWS Glue into a query-ready format, and surfaces them in QuickSight dashboards behind Cognito authentication, giving Weruva one consolidated view of omni-channel sell-through.
Section Redesigns and Rebuilds
Key storefront sections were redesigned and rebuilt to better carry the brand, replacing pages that had been copy-pasted over from the old WooCommerce site.
Migration Cleanup
Leftover WooCommerce code and hidden placeholder content from the prior developer were stripped out, leaving a cleaner and more maintainable theme.
Page Speed Optimization
Site speed was improved against the slow scores the store carried, cutting load times for a smoother experience.
Integrations and Tracking Setup
Third-party apps were implemented and maintained and Google Tag Manager was added, keeping the marketing and tracking stack current across the B2B and D2C footprint.
Integration Solutions
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