Migrating to Shopify from Web Shop Manager

Our baseline migration includes product catalogs and variants, product images, categories and collections, product metadata, customer records, a prioritized window of order history, site pages and blog content, navigation, and available SEO metadata. Exact fields and record counts are confirmed during Discovery and finalized in the SOW.

Timing depends on catalog size, integration complexity, customizations and data cleanliness. Small storefronts can be migrated in a few months. More complex or enterprise-style migrations that include many integrations, custom flows or multiple storefronts commonly take longer. Discovery yields a firm timeline.

Project cost depends on scope, integrations, custom apps, design and data complexity. Simple replatforms start at mid-five figures, while larger enterprise efforts that require custom engineering and integration can reach higher budgets. Discovery provides an exact commercial proposal.

We analyze Web Shop Manager product structures during Discovery. Complex option sets are modeled in Shopify with variants, metafields or metaobjects and, when needed, lightweight custom apps. The goal is to preserve selection logic, inventory control and cart behavior that your business relies on.

We map existing URLs and implement 301 redirects for high-value product, category and content pages. SEO metadata such as meta titles and descriptions is migrated when available. Pre-launch and post-launch crawls are conducted to find and remediate broken links and to confirm canonicalization.

Customer records are migrated. Password hashes are typically not portable between platforms. We migrate accounts and trigger a secure password reset or login invitation flow so customers can set new credentials. The customer experience is documented and coordinated during Discovery.

Order migration is scoped in Discovery. Clients commonly choose a rolling window like 12 to 24 months, though other windows are supported. We plan for order number preservation, tax and accounting reconciliation, and returns mapping to avoid downstream operational issues.

Apps and proprietary server-side customizations do not transfer directly. We evaluate capability parity and follow a native-first approach: use Shopify native features or vetted Plus apps where possible, and build custom Shopify apps or connectors when necessary to match business logic.

Tokenized payment vaults and payment tokens are generally not portable between payment providers. Payment methods must be reconfigured on Shopify. Subscription and recurring billing data is vendor-specific; we assess feasibility in Discovery and coordinate migration with the subscription provider or recommend a Shopify-compatible subscription solution.

We plan integrations in Discovery. Typical patterns include middleware, ETL tools or custom connectors to synchronize inventory, pricing, orders and customer data. Reconciliation, logging and error handling responsibilities are documented in the SOW.

Shopify checkout is a SaaS-managed environment with defined extension points. Theme styling and supported checkout options are included. Deep server-side checkout customizations require separate scoping and are implemented only where Shopify Plus allows extensibility or via approved alternative patterns.

Shopify Plus supports B2B patterns through native primitives, apps and custom logic. We document required wholesale behavior in Discovery and implement matched solutions for dealer pricing, net terms, approval flows and contract pricing as part of the agreed scope.

Multi-site architectures are reviewed in Discovery. Depending on localization and operational needs we may recommend a single Shopify Plus instance with Markets and localization, a headless approach, or separate Shopify stores. Tradeoffs for shared inventory, content duplication and integrations are documented.

We follow a phased approach: Discovery, Design and Build, QA and UAT, Launch and hypercare. Launch readiness criteria, cutover steps and rollback plans are defined in the SOW. A hypercare window and operational training are included so your team can run the storefront post-launch.

Typical exclusions include proprietary server-side Web Shop Manager code that cannot be replicated, unsupported checkout engine modifications, fully custom theme builds without a separate agreement and large-scale BI or data warehousing projects unless explicitly scoped. Any out-of-scope items are documented and managed via Change Order.

Provide admin access or database exports, a list of installed apps and customizations, sample content types or product exports, sitemap and analytics access, and a list of third-party systems to integrate. This information helps produce an accurate scope, timeline and pricing.

Contact Fyresite to begin Discovery. Discovery inventories data, features and integrations, confirms export feasibility and acceptance criteria, and delivers a firm project plan and proposal.