Social media marketing is a lot more difficult than making a standard post on a social platform. It’s not just typing out whatever is on your mind and hitting enter. Unfortunately, many businesses have social media marketing strategy that isn’t much any different or more thoughtful than simply updating a status. Instead of letting people know what they are making for dinner or musing about the weather companies, companies simply share their deals and promotions and not much else. What they don’t realize is that there is so much more they could be doing to get the most out of social media marketing. If you are using social media marketing to just promote things, then it’s time to reevaluate your strategy. Read our quick social media marketing guide for some tips to get on the right track.
Widen Your Subject Matter
Let’s say you run a limousine service. Just because your company revolves around limos and ride services doesn’t mean you have keep all your social media content strictly related to that. You can and should also post social media content about destinations, venues, and expensive items that are correlated with the luxury of a limousine. By widening your subject matter, you can keep you audience engaged and separate yourself from businesses that does not take risks.
Video is rapidly becoming a huge portion of social media. A way to be different from the competition is to use video marketing. Shoot live video related to your service or product and interact directly with customers. Sharing something like a live Q&A session regarding your service or product engages your audience in a unique way. It shows personality, a trait that can be sometimes hard to find among businesses, but it makes you noticeable and builds loyalty amongst your consumer base.
In case you are not familiar with Snapchat’s Geofilter, it is a recently introduced feature that allows businesses to geo-locate consumers and promote their branded filter. For example, a music venue with a Geofilter would allow attendees to add a unique filter to their Snapchat videos when they are at the venue. Snapchat, an app that is wildly popular amongst younger demographics, can also be used to introduce new products or give a behind-the-scenes tour of your business.
Like the saying goes, it’s the little things that count, and although it might take a little more work than just posting a promo code, implementing the above strategies will certainly spark your social media marketing and generate success.