This Barbie leverages pop culture to help eCommerce businesses. That’s right. Pop culture can greatly benefit eCommerce merchants. But how can keeping an eye on pop culture impact your bottom line? In this blog, Fyresite breaks down how it can benefit merchants to be keyed into pop culture, starting with how it worked for us.

Our Knowledge on Pop Culture and Business

In 2017, an ill-fated music festival shared part of our name. In 2019, 2 documentaries with the same name came out. Sadly, this meant that when people looked up Fyresite, they assumed we were associated with the Fyre Festival. While this was problematic at the time, we took advantage to clear the air with a few viral memes, one getting over 20,000 views and doubling our follower count!

How is Pop Culture Related to ECommerce?

This is a valid question. On the surface, it seems they have nothing in common. However, there are a few different ways that leveraging pop culture can benefit an eCommerce business.


Leveraging pop culture allows eCommerce merchants to reach their audience in both organic and paid marketing. While you can choose to run campaigns based on pop culture that are planned, staying keyed in can be equally helpful.

Do you remember the 2013 SuperBowl when the lights went out mid-game? Oreo did, tweeting this before the game was even over. Being timeful is important, and can also contribute in making your audience feel like they are part of a conversation with you.

Planned pop culture campaigns can be equally as effective, as they draw both your audience and media attention. Ikea taught the world this in 2019 when they released an UAE ad campaign. This campaign recreated T.V. living rooms, from Stranger Things, The Simpsons, and Friends, using all their own furniture. Many outlets reported on the campaign, raising awareness of the brand even outside the targeted area of the UAE.

Humanizing Your Brand

Today, customers are overwhelmed with the amount of goods and services that they have immediate access to via the web. It’s more important than ever to make sure that your brand stands out from the rest. That’s why having a brand voice is so important – it connects you to your audience.

Especially for small business owners, you want to open a conversation with your audience. By leveraging pop culture in posts, you’re adding personality to your brand persona. It adds another layer to who you, as a business, are, beyond what you sell.


Avid readers of our blogs will already be familiar with how eCommerce merchants can use pop culture collaborations to increase conversions. Whether you choose to do a long term, permanent collection, or a limited edition drop, a pop culture collab allows you to reach audiences who wouldn’t normally seek out your product.

Are you looking for an easier way to make collaborations happen? Shopify merchants of all tiers have the opportunity to take advantage of Shopify Collective. Shopify Collective allows merchants to connect with each other and sell each other’s products, all in our favorite eCommerce platform. Drake is one such merchant that takes advantage of this great program.

Any merchant that is based in the US, sells in USD, has Shopify Payments activated, and has sold $50,000 USD worth of products in the last 12 months qualify for Shopify Collective.

Ready to Make Moves in ECommerce?

Are you ready to take the plunge and make your mark as an eCommerce merchant? Are you a current eCommerce merchant who wants to rehaul their site and make sure it’s the best it can be before leveraging pop culture? Contact Fyresite today to see what we can do for you.