Speed of Air - Fyresite

TL;DR

What We Shipped

SOA Pistons sells performance and heavy-duty diesel piston kits, a catalog where ordering the wrong part for your engine is easy to do and expensive to fix. Their old store made fitment hard to get right, which drove cart abandonment and support tickets. Fyresite rebuilt them on Shopify Plus with a Year/Make/Model and engine-family fitment system that guides buyers to parts that actually fit, then extended the store over time with tools like an ROI calculator and a full heavy-duty parts catalog.

01

Migrated to Shopify Plus

Rebuilt the store on Shopify Plus with a custom theme and a streamlined, fitment-first shopping experience.

02

Year/Make/Model Fitment

Guided search and collection filtering that surface only the pistons compatible with the shopper's vehicle and engine family.

03

ROI / Fuel Savings Calculator

An interactive calculator that shows prospective buyers their projected fuel savings.

04

Heavy-Duty Parts Catalog

An expanded catalog of 800-plus heavy-duty engine parts with its own browsing and collection structure.

05

Engine Serial & Interchange Lookup

Search tools that let heavy-duty buyers find the right kit by engine serial number or by cross-referencing an interchange part number.

The Problem

SOA Pistons faced a critical challenge: their custom Drupal platform was creating friction for customers trying to find the right performance pistons, with complex navigation and unreliable Year/Make/Model matching that often led to cart abandonment and support tickets.

The Solution

Fyresite solved this by migrating them to Shopify Plus with a streamlined, custom-designed interface and robust Y/M/M and Engine Series integration that guides customers to their exact fitment requirements. Combined with Printful integration for merchandise fulfillment and comprehensive site optimization, SOA Pistons now delivers a...

Fyresite solved this by migrating them to Shopify Plus with a streamlined, custom-designed interface and robust Y/M/M and Engine Series integration that guides customers to their exact fitment requirements. Combined with Printful integration for merchandise fulfillment and comprehensive site optimization, SOA Pistons now delivers a seamless shopping experience that converts automotive enthusiasts into confident buyers—dramatically reducing support inquiries while boosting conversion rates and customer satisfaction.

Custom Features

What we engineered

01

Y/M/M Fitment Engine

Compatible-vehicle data stored as metaobjects and cross-referenced by a homepage search form and collection filters (year, make, model, engine family), so only compatible pistons appear.

02

Interactive ROI Calculator

A fuel-savings calculator with configurable inputs and live-updating results, built for both shoppers and the sales team.

03

Engine Serial & Interchange Lookup

An engine-serial (ESN/VIN) entry form and interchange part-number search that map heavy-duty buyers to the correct kit using metafield prefixes.

04

Heavy-Duty Catalog Build-Out

Bulk import and a tag-based collection structure for 800-plus heavy-duty parts, with conditional product-page sections for heavy-duty versus light-duty items.

05