How 49er Communications Transformed B2B Sales with a Custom Shopify Plus Build

We helped 49er Communications enhance their Shopify Plus stores with custom B2B workflows, membership pricing, advanced product filtering, and performance optimizations to streamline operations and drive growth.

Industry

Consumer Goods
Homegoods & Retail Brands
Technology & Software

Services

B2B
Custom Shopify Theme
Membership Program
Shopify
Shopify Plus

The Problem

49er Communications and Bendix King Radios needed to execute a complex set of development and discovery tasks across two Shopify Plus stores. Their goals included building a robust B2B onboarding system, implementing tiered pricing catalogs, creating a Miner Membership upsell program, and improving overall site functionality and SEO. They also required advanced product grouping for third-party integrations, enhanced PDP features, and comprehensive UI and analytics improvements.

The Solution

Fyresite delivered a detailed discovery and execution plan that addressed both immediate priorities and long-term scalability. We designed custom workflows for B2B account creation and catalog assignment, engineered automated renewal and pricing logic for memberships, and integrated advanced product filtering and quoting capabilities. UI refinements, SEO redirects, and analytics tracking were implemented to optimize performance and conversions. This tailored Shopify Plus solution positioned both sites for streamlined operations, enhanced customer experiences, and sustainable growth.