How Applied Coverings Scaled Custom Wallpaper Sales with Shopify Plus

Applied Coverings specializes in custom printed wallpaper and commercial graphics, but their existing platform was limiting their growth. They needed a system that could support advanced product customization while remaining easy to manage internally.

Customers needed to upload high resolution artwork, enter exact dimensions, choose materials, and receive accurate pricing based on square footage. On the backend, the team required a way to automatically generate print ready files for production. Their current setup lacked the flexibility and automation to support this level of customization and operational efficiency.

We migrated Applied Coverings to Shopify Plus and rebuilt the website using a certified Shopify theme tailored to their brand and product structure. The focus was on usability, performance, and a streamlined buying experience.

Our team developed a fully custom Wallpaper Customizer App that allows users to upload or select artwork, crop designs to exact dimensions, validate print quality using DPI detection, and choose from multiple material options. Pricing dynamically updates based on size and material selection.

On the backend, the system automatically generates print ready PDFs and uploads them to AWS, attaching the file directly to the order for production. This removed manual processes and improved fulfillment accuracy.

The result is a turn key Shopify Plus solution that enhances the customer experience while optimizing Applied Coverings’ internal workflow for scalable growth.