UX is about more than making your website or app look pretty. A good or bad user interface can be the difference between a conversion and an abandonment. Why is that, and how can you make sure your design isn’t hurting your bottom line? Fyresite’s got you covered.

Introduction: What is UX?

UX is short for user experience. UX, user experience, refers to the user’s overall experience and interaction with the website. This tends to be a broader term, focusing on the overall website instead of specific aspects.

It uses a combination of design best practices and customer research to create a successful design.

Ways UX Impacts Revenue

For better or worse, UX design impacts your revenue in a number of ways.

Impacts Customer Retention

Customer retention is incredibly important, as it is not only more expensive to acquire new customers, but returning customers spend more. Poor user experience stops them from coming back.

88% of online consumers identify as less likely to return to a site with bad user experience. They don’t just want this on one device, as 45% of consumers expect a responsive design.

And these principles don’t just apply to websites. The same principles apply to apps.

Good UX, on the other hand, encourages customer retention. An improvement in UX design can raise the CSAT, or customer satisfaction score, by an astonishing 33%!

Impacts Brand Loyalty

Establishing a brand is no easy task. Your brand is the only tool that is constantly promoting you and what you offer. Your imaging and user experience is crucial for brand success.

73% of customers consider a positive experience crucial for brand loyalty. But a negative experience? ⅓ of customers say that they will stop supporting a brand they love if they have even one negative experience.

Impacts Sales

Your sales are directly impacted by user experience, not just because they cause issues like mentioned above.

Bad user experience is the reason for 35% of lost sales – the equivalent $1.4 trillion worth of sales.

Good user experience can completely transform sales. The Baymard Institute reported that Staples increased their revenue by 500% after a UX-focused redesign.

Why You Need to Invest in Your UX Strategy

It’s obvious that user experience is a huge pillar of your bottom line. Still reluctant? The facts speak for themselves: you are hurting your bottom line if you’re not investing in UX.

One study found that for every $1 invested in UX, companies saw a return of $100. That’s a 9,990% ROI. That’s how important it is!

Optimize for User Experience

If you’re not optimizing your site or app for user experience, then you’re hurting your business. Reach out to Fyresite for a free consultation to learn more about bettering your business through UX design.