B2B is notoriously more difficult than D2C eCommerce. That’s where experts (like Fyresite!) come in. Before engaging a partner in services, use this playbook to see if Shopify B2B is the right fit for your business.

Who Can Use B2B on Shopify?

Looking to use B2B on Shopify? You have to be a Plus merchant. B2B is available only to Shopify Plus merchants. Shopify Plus is the highest tier offered by Shopify, and is ideal for enterprise level merchants.

Why Choose Shopify For B2B Over Other Platforms

Shopify Plus is the ideal platform for B2B. Unlike other platforms, B2B does not require a separate platform cost. Instead, it’s built into the cost of the subscription.

It also offers robust customer accounts, allowing you to have more control over payments and customization for each specific account.

Shopify offers a scalability that you can’t find with other leading platforms, allowing your business to grow as you need.

Through the Shopify App Store, You will be able to access an incredible selection of apps. This means that if you’re looking for a specific function or app for your business, you can easily find one that you know will work with Shopify.

Between store insights and Shopify SEO design, you can build – and edit – for your ideal customer. Using Shopify Plus for your platform takes the guesswork out of attracting customers, and allows you to focus on keeping them.

B2B on Shopify Basics

Since launching in Summer of 2022, Shopify has been adding and improving features for B2B merchants.

Here are the basics that you need to know about B2B on Shopify.

Blended Stores Versus Dedicated Stores

If you’re looking to open a B2B store, Shopify offers two options: a blended store and a dedicated store.

A blended store allows you to sell to both B2B and D2C customers.

A dedicated store is used exclusively to sell B2B.

If you want to sell both B2B and D2C, but want to keep your store fronts separate, you can do that as well. You can make an expansion store to keep your dedicated B2B and D2C stores separate, and track the metrics for the respective stores.

Companies

Companies are used to represent B2B customers with a company profile. This profile includes assigned content permissions, payment terms, catalogs, and tax exemption. Multiple contacts and locations can be assigned to one company.

Catalogs

B2B catalogs are a set of products that you can cultivate for each specific company, allowing a customized shopping experience. It allows you to control the availability of each product, as well quantity limits and volume pricing.

Customer Accounts

Customer accounts help your B2B customers find important information. Authenticated through a one-time email code, customers can manage their account, select their company location, edit their customer information, and view/filter their order history.

Payments

By setting up both companies and catalogs, you can now set custom pricing. When a customer logs onto their customer profile, they will be able to see these custom payment terms without having to sign into a separate store front.

You can also automate assigning payment terms for both orders and draft orders in the admin. You can assign payment terms to the company profile, allowing you to track, sort, and collect due payments. You can also set up percentage-based deposits for the payment terms.

Checkout

At the time of purchase, customers are able to view their payment terms, deposits, payment methods, and whole discounts. They can also add a purchase order number.

Shopify Plus merchants can customize checkouts by using checkout extensibility. This allows for upgrade-safe app-based customization, forgoing the traditional coding customization. It also boasts metrics such as an average 1% increase in conversion with a 2x faster checkout process.

Are You Ready to Level Up?

Ready to take your selling to the next level with B2B on Shopify? Schedule a free 30 minute consultation with Fyresite to see how to level up your brand today.