Migrating to Shopify from WooCommerce

Fyresite’s baseline migration covers product data (titles, descriptions, images, variants/SKUs, prices), collections/categories and navigation, key static pages (policies, about, contact, dealer application pages), a prioritized subset of blog content and available SEO metadata. Exact fields and counts are confirmed during Discovery and documented in the SOW.

Typical platform migrations follow a phased approach; many engagements run 3–5 months from kickoff to launch depending on complexity, integrations and data readiness. For planning purposes Fyresite SOWs commonly estimate ~14 weeks (3.5 months) for average B2B/DTC blended projects and ~4 months for larger programs.

Project fees vary with scope (design, custom features, integrations). Example SOW line-items show project fees ranging from mid-five figures to low six figures depending on complexity. Ongoing Shopify Plus platform costs should also be included in TCO planning (Shopify Plus baseline referenced at $2,300/month in recent SOWs).

Fyresite develops a URL-mapping and 301 redirect strategy, migrates available SEO metadata (titles, meta descriptions, social images) and runs pre- and post-launch crawls to remediate 404s. SEO fundamentals (URL structure, metadata, headings, internal linking and content templates) are included in the migration acceptance criteria to protect or improve visibility.

Customer and order migration scope is evaluated during Discovery. Fyresite will confirm which customer fields and what order history (for example the last 12–24 months) can realistically be exported and imported; any additional scope beyond the agreed plan is handled via Change Order.

Shopify Plus B2B primitives (Companies, Locations, Catalogs, Contracts, Terms) and vetted app patterns are used to recreate wholesale workflows including manual dealer approval gates, role-based access/pricing, net terms, and contract/exception pricing. Fyresite documents required B2B behavior in Discovery and implements matched Shopify B2B solutions within the agreed scope.

Fyresite follows a “native-first” philosophy: where Shopify or Plus-grade apps provide parity, those approaches are preferred. Where capability gaps exist, Fyresite proposes vetted apps or custom apps. Typical SOWs anticipate 0–2 custom apps for feature consolidation when necessary. Some platforms or features (e.g., full returns management replacing the ERP, complex BI, or loyalty platforms) are often scoped separately as out-of-scope unless added by Change Order.

Integrations are planned in Discovery. Fyresite routinely implements middleware (e.g., Celigo or equivalent) and lightweight proxy apps where necessary to normalize payloads, manage rate limits and provide reconciliation/logging. The SOW defines responsibilities for inventory, orders, pricing and tax synchronization with systems such as NetSuite or QuickBooks Online.

Shopify’s checkout is SaaS-managed; theme-level styling and Shopify-supported checkout configuration are included, but changes to checkout UI beyond Shopify’s supported configuration are excluded unless separately scoped. Fyresite configures shipping behaviors (including negotiated carrier rates and B2B shipping rules) and coordinates tax automation approaches with the client and ERP during Discovery.

Subscription/recurring-billing migrations (Recharge, etc.) are assessed in Discovery because subscription platforms and tokenized payment data often require provider-specific migration strategies. Fyresite documents subscription dependencies and export feasibility during Discovery and coordinates migration with the subscription vendor or proposes a new subscription solution if required.

Fyresite typically implements a modern Shopify Online Store 2.0 theme and applies brand styling and UX rather than delivering a pixel-perfect clone of the WooCommerce site. This approach balances brand fidelity with performance, maintainability and upgradeability. Fully custom themes or unlimited custom section development are available only by separate agreement.

Standard delivery is phased (Discovery → Design & Development → QA & Launch), followed by an included hypercare/stabilization period (example: two weeks of post-launch hypercare). Fyresite also offers post-launch training, handoff documentation and optional continuous improvement retainers for CRO and feature enhancements.

Common exclusions include fully custom theme builds (unless scoped), extensive third-party platforms (affiliate/referral or loyalty systems, complex BI), checkout UI modifications beyond Shopify constraints, and any work not explicitly listed or agreed via Change Order. Out-of-scope items are documented in the SOW so there are no surprises.

Fyresite schedules training/handoff sessions for site editors, operations and technical teams, runs UAT/QA with client testers, and defines a launch readiness/go-no-go cadence. Training and documentation are included in SOWs and are reinforced during pre-launch readiness and the hypercare period.

Contact Fyresite to begin Discovery. Discovery inventories features, data and integrations, finalizes the migration architecture and delivers a firm scope, timeline and commercial proposal. Discovery also clarifies any platform limitations, export feasibility and acceptance criteria required for a successful launch.