A heat-wave is blowing across the United States, people are having fun in the sun, and eCommerce merchants are starting to…plan holiday sales? It may seem incredibly early, but it’ll creep up on you if you’re not prepared. Don’t believe it? Fyresite can break it down.

You Need to Get Ready For Holiday Sales Now…

We’re not being dramatic. There are plenty of reasons to get holiday ready now.

For Smoother Sales

Sales take a lot of planning. The more planning you do ahead of time, the smoother sales will go. Businesses tend to run multiple sales over the holiday season, some sales lasting only a day before turning into the next sale.

If you want your sales to run smoothly, you need to start making sure you have everything in hand now.

For A Competitive Edge

You might be wondering just how important it is to get ready for the holiday sale cycles. Here’s the most important thing to remember – if you’re thinking about it, your competitors are too.

Because You’re Running Short on Time

We’re in August. Even if you’re planning to do a sale for Halloween, that’s still 3 months away. However, taking into account days that are not worked, there’s 62 working days between August 5th, 2024 and October 31st, 2024.

That’s 62 days to determine sale products, advertise the sale, make sure your store can handle the traffic, make sure there are no issues with your site and make sure the rest of your site isn’t neglected.

What You Can Do To Get Ready For Holiday Sales

Yes, the clock’s ticking. But you can get your store ready today. Here’s how.

Evaluate Your Needs

Is your website in the shape it needs to be in to handle the traffic of holiday sales? Are you satisfied with your eCommerce platform? Do you need to change or upgrade the apps that you use before you do sales?

There may be more questions depending on your specific business, but it’s important to give yourself ample time to answer them. If you put off evaluating your needs, you’ll be dealing with issues closer to your sales. The last thing any good business wants is to negatively impact sales.

Sign Up For Continuous Improvement

Fyresite offers continuous improvement plans. We offer 3 CI plans, so you can choose the plan that suits your business needs the best. Our plans have a fixed monthly cost, with the promise of no hidden fees.

What Does a Continuous Improvement Plan Do For Holiday Sales?

When you sign a CI contract with Fyresite, you open up a world of possibilities. There are many improvement items that you can request, but here are a few that we recommend for holiday sales.

Speed optimization. Page speed remains one of the most important metrics for conversions. A faster page speed leads to higher conversion rates, higher SEO rankings, and lower cart abandonment rates. Interested in understanding the role of page speed and eCommerce? Read our playbook.

Store optimization.Your store is good. But is it doing all that it could be? By optimizing all your store, you get the highest performance available. Your back and front ends get looked over with a fine tooth comb for improvements.

User Experience Optimization. By regularly examining how your users interact with your site, Fyresite can improve weak spots. This makes your website even more appealing to users – making them customers for big holiday sales.

Bug fixes. A tiny bug can do a lot of damage to your website. When you’re getting ready for a big sale event, nothing is worse than a bug that interrupts the customer’s journey. Fyresite will look for and exterminate bugs before the event, and deliver lightning quick results.

App updates. Shopify apps can do many incredible things for your store. Fyresite is a big fan of apps – we’ve even made lists of our favorites! They’re so helpful, but it’s important to make sure that they stay updated to keep the best features and security.

Fyresite will go through your apps to make sure that they’re the best the can be.

 

Need Help to Get Into the Holiday Spirit?

Whether you’re looking to sign up for a continuous improvement plan, or you’re looking for a more drastic change, Fyresite can help. Use our contact form below to get started today.