Taylor Simmons 
B2B makes up for 86.6% of all eCommerce in the US. That’s a lot of revenue, and a lot of businesses competing for their place at the table.
That’s why it’s more important than ever that brands stand out and use the best available resources to avoid common pitfalls of wholesale eCommerce.
Fyresite has worked with a number of clients to optimize their B2B offerings with Shopify Plus. Here’s what you need to know about growing your wholesale business online.
Why You’re Losing Money With Your Wholesale Store
The wholesale business model has changed dramatically in recent years. Now, more than ever, small problems can make or break your B2B business.
Outdated Systems
Outdated systems cause frustration. Customers abandon their carts, orders fall through the cracks, and inefficiencies make it difficult to fulfill orders properly.
No Personalized Touch
Template sales may make sense for D2C sales, but B2B customers expect a more personalized approach.
Wholesale customers aren’t the same as individual customers, and treating them like they are is an (avoidable) mistake.
Slow Growth From Manual Processes
Manual processes are often used for things such as pricing, discounts, and order management.
Manual processes cost you time, money, and customer satisfaction.
Scaling Issues
You should always build with growth in mind.
Many platforms for B2B aren’t able to withstand the demands of a more complex or larger set up.
The Solution? Use Shopify Plus for B2B
For every problem, there is a solution. To avoid the common problems that are causing other businesses to lose revenue, consider the advantages you receive from choosing Shopify Plus.
Streamlined Ordering
Avoid losing business due to outdated systems. Shopify Plus is constantly making improvements to their B2B offerings, based on data and merchant observations.
Shopify offers a variety of options for streamlining the ordering process for B2B merchants. This includes
Draft orders for orders made by phone, email, or in person.
Various payment methods, including credit card vaulting and store credit.
Sales staff access for fulfillment.
Control how much information each staff has access to.
Custom Pricing
Use Shopify’s companies and catalogs for B2B to set up custom pricing for your wholesale clients.
When a customer logs onto their customer profile, they will be able to see these custom payment terms
Within the Shopify Admin, merchants can set up automated payment terms for orders and draft orders.
Assign payment terms and collect percentage-based deposits.
Personalized Buying Experiences
Use Shopify’s catalogs to cultivate specific products especially for each customer.
Control availability of products, set quantity limits, and volume pricing.
Built to Scale
Shopify is built to scale. Unlike other platforms, you won’t have to migrate and restart on a new platform when you reach a threshold.
Check Out These B2B Success Stories
Streamline Your Wholesale With Shopify Plus
Your business deserves the best platform. Schedule your free 15 minute consultation with Fyresite to explore your options today.
