A NFT Marketplace website is a hub for all things original. Collectables from artwork to videogames are all part of the NFT ecosystem and can all be hosted on a website often called a marketplace. Marketplaces can hold NFTs from multiple creators while a NFT gallery is hosted by one creator or brand for all their work.

Either way, creators are able to display their work on these hubs and have opportunities for the public to buy, sell, or trade work.

The buying and selling of Non-Fungible Tokens have created a completely new genre of websites and NFT marketplace website design is an entirely new task for developers and designers.

These five design tips will help make your NFT marketplace website stand out.

1. Notice your Niche

A NFT Marketplace is a wonderful avenue for creators to sell their work. Even if an artist is just starting out within this industry, having work featured on a website can be a great way to lead traffic straight to your designs.

KnownOrigin is a NFT marketplace for digital artwork. Having both primary and secondary marketplaces increases exposure for artists and allows for rediscovery of re-listed artwork. They also use neutral colors so that artwork can pop against it.

NFT marketplace website design can be specialized to fit a niche, and by doing so, more traffic is going to be generated since content will be saturated to fit a specific need.

While KnownOrigin is a great marketplace for digital artwork, other websites cater to other forms of NFTs.

NBA Top Shot is a wonderful example of how to successfully design a NFT website for your niche.

Sure, basketball lovers could go buy fan-art from an artist, but what is more personal than connecting with your favorite team by literally buying one of your favorite moments.

Not only does this marketplace have the perfect business model, but this website is designed beautifully for the niche. Darkmode creates a theater-like feeling for the viewer and adds to the experience.

But designing a marketplace for your niche doesn’t stop at basketball.

Sorare is a fantasy football game that allows players to buy and sell players trading cards in NFT form. Although this NFT marketplace is a little less traditional, it has proven to be a wild success around Europe.

Finding your niche can be a perfect way to gain already big audiences. Looking past sports, the music industry is huge and fans are everywhere.

That is why the Musician Marketplace (or MMP) created their own NFT website.

The MMP allows creators to have an e-commerce-like platform on their website where subscribers can buy a number or products or services listed as NFTs.

If you have a certain niche that you think would make a great marketplace, explore it! By designing a NFT marketplace to fit your niche, you have wonderful opportunities to grow within already existing audiences.

2. Use Parallax Animations

The use of Parallax animations are super cool and helps guide users in an aesthetically pleasing way.

Parallax animations are used as a scrolling technique where images or other items roll past the background as you scroll.


Axie Infinity uses parallax animations for such a great purpose.

Because parallax animations were introduced in the 1930’s to the gaming industry, it totally makes sense to use these animations in a NFT marketplace video game.

NFTs for Axie Infinity include land, characters, items, and various bundles. If you want to see how to successfully use Parallax animations, go check out the Axie Infinity homepage.

Parallax animations are a great way to keep your viewers entertained while you navigate them through important parts of your website.

SuperFarm uses parallax animations in such a soft way so that it isn’t distracting from their purpose.

If you are looking for a navigational tool that helps with coherency, consider using parallax animations for your NFT Marketplace website design.

3. Watch your Tone

When your mom says this, she probably isn’t talking about your website’s color pallet. But this can be such a make or break when creating your NFT Marketplace website design.

Your color pallet will set the tone for your website so make sure you make this decision wisely. Every design decision needs to be made around the content of your marketplace.

Because the Rarible website is a NFT marketplace specifically for artists and digital artwork, Rarible doesn’t want to distract from the art.

This is why the background is a muted white and they use blue and pink gradients to set their brand apart.

Since artwork can be super vibrant, NFT websites shouldn’t distract from the artwork. This is why Rarible chose to have brighter accents instead of all around animations and distracting backgrounds.

4. The Rise of the Dark Theme

For the past few years, dark themes have taken over apps, websites, and other online platforms. Even with the rise of NFT Marketplaces being relatively new, dark mode has taken over this industry as well.

Crypto uses a dark, navy blue background with lighter blue and white accents.

I don’t know about you, but as soon as I opened this website, all I could think about is Tumblr!

By having familiar design qualities and using this dark theme, you can connect users to your new marketplace with the help of older web sensations.

But dark mode isn’t all about familiarity. Dark mode can also add a futuristic component to your design.

Grow is a NFT Marketplace website designed for gamers interested in a new era of farming solutions.

This marketplace uses dark mode as a way to convey efficiency, and grow the overall aesthetic within their brand.

One of the best examples of the use of dark mode is most definitely Ethernity.

Want to see a magic trick? Look at the beautiful image of Ethernity’s marketplace below.

Nice, right? Dark mode is super successful for this website. It looks clean, it doesn’t take away from the NFT marketplace website design, and it is still easy to navigate.

Ready to see some magic?


Ethernity has a control where you can switch based on your preferences.

This is probably one of the most useless features ever, but it’s is super freaking cool and not on your average run-of-the-mill website. I was playing with this feature for a solid five minutes so If you want a little extra design feature that gives your audience some control, consider adding something similar.

5. Informational Integrations

Each NFT, whether it is artwork, sharable land in a video game, or anything else, needs to display information about the creator, who it’s been passed around to, and all other relevant information.

Foundation is a great example of how to display artwork from other creators on one marketplace.

In such a simple and clear way, foundation has listed

  • The activity of the artwork
  • How many edits it has gone through to get to this point
  • The creator and their biography
  • All other avenues where you can view the NFT

While some NFT investors like finding artwork that speaks to them, other investors might enjoy collecting from a single artist or brand.

This is why you should be as distinct as you can and have opportunities for people to find all the information they need. By designing an information section towards the end of each NFT, you are marking off all the needs of the consumer.

KnownOrigin only has rare, collectible NFTs so you can see why social integrations would be crucial for their brand.


Tags make navigation easier and bring exposure for topics consumers love.

There are also avenues for the NFTs history, info, insights and owners. This allows the consumer to investigate the background of what they are buying and ensure the rarity of the piece.

Although this can be displayed a number of ways, try and keep it simple. Having it laid out beautifully for the consumer ensures they don’t have to do any extensive homework before making a purchase.

Designing your own NFT Marketplace website

Because NFTs have become so popular, NFT Marketplaces have sprung up all over the internet.

Designing your own Marketplace can be a battle, but with these essential tips, your NFT marketplace website is sure to stand out.

If you are looking for professional website builders and want to create your own NFT Marketplace website, reach out to Fyresite today and see how we can turn your dream into a reality.

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